Writing for BJJ: Clearly Describe What You and Your Academy Have to Offer (Ruadhan MacFadden 51m)

As a coach, you’ll often have to write things about yourself and your academy (websites, social media posts, instructor biographies, and so on). When doing so, it’s crucial to keep your specific audience in mind and tailor your writing accordingly. In this video, we look at some tips and guidelines you can use to ensure that your message always reaches the right people in a clear, engaging, and legitimately helpful way.

00:00 – Introduction
02:00 – Classifying different types of writing
16:00 – The two main guiding principles
17:00 – Bad examples
28:05 – Good examples
42:50 – The two main guiding principles in more detail
48:45 – Final quality measures